In U.S. soccer, TV revenues from national broadcasts were shared equally among teams and gate receipts were split 60:40 between home and visiting teams. In Europe, the home team usually retained 100% of gate receipts.
European soccer followed an open-league system. European soccer had relatively few regulations to interfere with free market principles. Even within premier leagues, clubs often varied greatly in terms of wealth and prestige.
Sources of Revenues - Depend largely on a club's participation and performance in major competitive events such as the European Champions League.
- Match-day : gate receipts continued to be an important but declining source of revenues. Spanish soccer was less affected by this trend thanks to season ticket sales.
- Merchandising : ranged from 5% of total revenues for a typical national league team to over 20% for top merchandisers. Star prayers were crucial to generating merchandise sales.
- Sponsorship : from major corporations could account for up to 15% of a top club's revenue. In 2002, Nike, for example, signed a 13-year, 460 million contract to outfit Manchester United.
Escapism
Televised soccer
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